The “Sacred” Secret on Church Street

Good news, snowboarders: A new board shop is in town.

Just around the corner from Rhino records in New Paltz lies a small, fully stocked snowboard shop, called Sacred. This hip-hop inspired shop is jam-packed with top notch snow board gear from dozens of well known companies like Neff, Capita, Zoo York, GNU, Tech 9, Signal, Endeavor, Feral, Spacecraft, Nikita, and much more.
Store owner and operator, Clifford Glover of Hyde Park, known by most as Cliff, has been snowboarding for over 21 years. Most of his life has been dedicated to snowboarding, so he puts a lot of expertise into the way he runs his board shop.

"His objective is to give Sacred an artistic, “home-grown, locally based” vibe, and that it is."

There is always good hip hop music playing, and all day long customers are coming in and out to check out Sacred’s newest gear.
Frequent customers, like Matt Soranno, Chris Pendergast, and Tristan Waldvogel also help out with advertising, and in doing so, have become close friends with Glover. Glover treats his customers like family members. It is not out of character for him to give away free hats or sweatshirts to his customers, simply for “advertising purposes.”
Apparently Glover’s promotional advertising is working, because tourists and locals come in everyday between noon and 6 P.M. to check out his merchandise. “It was my first time in there, and I loved it,” said Joelle Vonbischoffshausen of New Jersey. “My boyfriend and I are going back to take advantage of the 50 percent off gloves.”
Speaking of 50 percent off, Sacred has sales almost every week, so stock up on winter gear now, and save some money. Not only is the merchandise unique, but it’s durable and affordable as well. This year-old board shop has been a hit so far and slowly but surely, more people are getting the hint.
Yea, Sacred has a lot of quality snowboard gear, but at the same time the shop gives local artists a chance to display and sell their work. All over the brightly painted walls hang interesting drawings by artists like Mike Horn, Jeff Meyer and Ryan Williams. In addition, Glover sells products from these local artists’ clothing lines. Whether its Meyer’s graphic t-shirts, Williams’ logo designs, or Horn’s hand-painted, one-of-a-kind sneakers and snowboards, at Sacred, there’s always something unique and stylish to get your hands on.
Sacred’s comfortable atmosphere allows for an enjoyable shopping experience. There’s a soft, black leather couch set up in front of a flat screen TV, in case you’d like to preview some of the DVDs for sale. Also, in the back of the store there’s a hand-me-down foosball table for anyone to play with. So whether you spend $200 or even $25, Sacred is definitely an interesting place to hang out.
Besides setting a friendly, artistic vibe for his customers Glover spends most of his days working at the shop, and planning video premier parties. His latest party took place on Oct. 19th at Cabaloosas in New Paltz. Boarders from Plattsburgh, Massachusetts, Vermont, and even Long Island came to dance, party and watch the newly released “Blurred Tour” video, and “First Kiss” by Capita. Everyone who attended was given the chance to win a variety of cool prizes, like snowboards, jackets, hoodies, tees, hats etc. Tons of free stickers and key chains were piled on the bar, for anyone to grab. Just like Sacred Board Shop, Glover’s party was a hit.
If you’re into snowboarding, art, or underground Hip Hop and you’d like to check this place out, it is located at 11 Church Street in downtown New Paltz. Whether you are looking for a new snowboard, some cool accessories, or you just want to meet people, hang out and play foosball, Sacred Board Shop is the place to go.